NCPP Issues New Call for Disclosure
October 2, 2009
In the wake of a recent controversy over the work of one polling firm, the National Council on Public Polls today issued a new call for full disclosure by all pollsters whose work is part of the public debate.
Principles of Disclosure
We, the member organizations of the National Council on Public Polls, hereby affirm our commitment to standards of disclosure designed to insure that consumers of survey results that enter the public domain have an adequate basis for judging the reliability and validity of the results reported.
20 Questions A Journalist Should Ask About Poll Results
Third Edition
Sheldon R. Gawiser, Ph.D. and
G. Evans Witt
About NCPP
The National Council on Public Polls (NCPP) is an association of polling organizations established in 1969. Its mission is to set the highest professional standards for public opinion pollsters, and to advance the understanding, among politicians, the media and general public, of how polls are conducted and how to interpret poll results.
